OWO is a low tech watch, a deceptively simple time-teller really, designed by Tim Defleur, using raw materials that allow the user to become an actor of time.
We are always saying «I have to take the time for doing this or that», «I plan my own schedule», … and in a way we build our own time. This is the spirit of the watch – make something with a part of random and a userinteraction with time, a new experience.
The beautiful and minimalistic OWO watch features a minimal face with white hands, against a pure white background. And although the unique cork frame and woven wristband might prove a distraction at first, there is nothing really flashy about the surface design and the face of the watch is kept white.
You are now wondering how hard it would actually be to see the time? Not at all. Simply shake the watch and iron particles (steel dust, to be exact) will stick to the magnetic hands, making the hour and minutes visible (during approximately 10 minutes). The thoughtful design encourages interaction and lets the user control their awareness of the hour rather than feel rushed and distracted by ticking hands.
You are now wondering how hard it would actually be to see the time? Not at all. Simply shake the watch and iron particles (steel dust, to be exact) will stick to the magnetic hands, making the hour and minutes visible (during approximately 10 minutes). The thoughtful design encourages interaction and lets the user control their awareness of the hour rather than feel rushed and distracted by ticking hands.
So, yes, this watch is the closest there is to a modern day miracle, simply by encouraging people to become an actor of time.
